Helping Save Lives. One Kilo At A Time... One Kid At A Time.

kids with APP rusf v1 (Medium)

Millions of children die from malnutrition every year because they can’t get the protein, vitamins, and minerals their young bodies need. For each kilo of APP™ Super Protein sold wholesale, one child receives a life-saving Brain Body & Bone™ food relief packet.

“Advance International’s core belief is to use the power of our products to systematically and effectively fight world hunger in children and adults around the globe,” explains Mazi Ghorbani, founder and CEO of Advance International. “By developing highly effective & rapidly digestible full, ready to eat, all natural, packaged products featuring our green, sustainable Advance Protein Powder and directly distributing them through an established, reputable, on-the-ground network of NGOs and nonprofit organizations, such as Pledge to Humanity, we aim to achieve a measurable impact on the more than five million children who perish each year due to acute malnutrition.”

indian kids with APP RUSF v2 (Medium)

Combating Malnutrition with RUSF

In 2014, Advance International and Pledge to Humanity joined forces to create the world's first fish protein Ready to Use Supplemental Food (RUSF) for Moderate Acute Malnutrition. These 100-gram packages were distributed to children in India suffering from malnutrition with plans to distribute more in the near future.

35+- grams/day of protein is essential for sustaining human nutrition, and these small packages are an efficient way to distribute nourishing protein to hungry children. Current RUTF & RUSF products are peanut or soy based lacking all of the essential amino acids that the body needs and often cause allergy issues.

All natural, fresh ocean fish protein, regarded as the most superior source of protein, constitutes 100% of Advance International’s patented Advance Protein Powder (APP) and it is a great source of calcium, potassium, and many other necessary minerals, which makes it a superior product when compared to the current commonly used peanut and soy based RUTF and RUSF products currently available.